The Broker Forward Way

Our Mission

To empower small real estate brokerages through the use of technology to compete with big real estate brokerages on a level playing field. To build a company that is just as good for us, as it is for our customers. We believe that our success is our customers success, which is why we will continue to build our platform which helps businesses grow every day. That is our mission, and that is the Broker Forward way.

About Broker Forward

After working as the Chief Software Engineer for a top 100 real estate broker for over 15 years, our founder, Russ Perna left to join a tech startup in an entirely new industry in 2015. While at this startup, many small real estate brokerages and real estate professionals contacted Russ based on his reputation from his time in the real estate industry, to help them craft their online identity. It was through helping these real estate brokers and agents create something new, that Russ saw the need for big brokerage technology, at a price that anyone could afford.

Late in 2016, Russ began meticulously creating a new platform that would later be known as Broker Forward. This platform was built from the ground up to be fast, streamlined, and using web development best practices to guarantee a maximum return on investment for real estate brokers and agents. Building a rock star team along the way, Broker Forward was launched as fully functional brokerage platform in late 2017, and has continued to evolve since then. All of this was done while keeping prices low enough to be affordable for any broker or agent that is looking to take the next step forward.
What problem can we solve for you today?
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